Brand Performance and Development (10 cr)
Code: R0287-3007
General information
Enrollment
25.11.2019 - 05.01.2020
Timing
15.01.2020 - 03.03.2020
Number of ECTS credits allocated
10 op
RDI proportion
10 op
Mode of delivery
Contact teaching
Unit
Laurea Tikkurila, liko
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
0 - 20
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Elina Wainio
Teacher in charge
Elina Wainio
Groups
-
TOH219SY
Learning outcomes
The student is able to
- utilize different methods of marketing research in analyzing business
- measure brand development activities
- utilize information in brand development
Grading scale
H-5
Further information
This study unit is renewed. The new study unit code starting from year 2022 is TO00BT64 Brand Performance and Development.