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Brand Performance and Development (5 cr)

Code: R0287-3004

General information


Enrollment

18.05.2020 - 24.05.2020

Timing

28.09.2020 - 31.12.2020

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

RDI proportion

5 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Riikka Siuruainen

Teacher in charge

Riikka Siuruainen

Groups

  • TOH220SY

Learning outcomes

The student is able to
- utilize different methods of marketing research in analyzing business
- measure brand development activities
- utilize information in brand development

Grading scale

H-5

Further information

This study unit is renewed. The new study unit code starting from year 2022 is TO00BT64 Brand Performance and Development.