Brand Performance and Development (5 cr)
Code: R0287-3003
General information
Enrollment
25.11.2019 - 23.01.2020
Timing
10.01.2020 - 10.05.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
Teacher in charge
Riikka Siuruainen
Groups
-
TOH219SY
Learning outcomes
The student is able to
- utilize different methods of marketing research in analyzing business
- measure brand development activities
- utilize information in brand development
Further information
This study unit is renewed. The new study unit code starting from year 2022 is TO00BT64 Brand Performance and Development.