Skip to main content

Brand Performance and Development (5 cr)

Code: R0287-3002

General information


Enrollment

13.05.2019 - 28.08.2019

Timing

04.09.2019 - 02.12.2019

Number of ECTS credits allocated

5 op

Virtual proportion

2 op

RDI proportion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea university of applied sciences

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Riikka Siuruainen

Teacher in charge

Riikka Siuruainen

Groups

  • TOH219SY

Learning outcomes

The student is able to
- utilize different methods of marketing research in analyzing business
- measure brand development activities
- utilize information in brand development

Further information

This study unit is renewed. The new study unit code starting from year 2022 is TO00BT64 Brand Performance and Development.