Brand Performance and Development (5 cr)
Code: R0287-3001
General information
Enrollment
26.11.2018 - 02.12.2018
Timing
08.01.2019 - 26.07.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
Teacher in charge
Riikka Siuruainen
Groups
-
TOH218SYTäydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to
- utilize different methods of marketing research in analyzing business
- measure brand development activities
- utilize information in brand development
Further information
This study unit is renewed. The new study unit code starting from year 2022 is TO00BT64 Brand Performance and Development.