Learning materials in Optima. See also: Bovée, C. & Thill, J. 2011. Excellence in business communication. 9th edition. London: Pearson. Hartley, P. & Bruckmann, C. 2002. Business communication. London: Routledge. Mclean, S. 2015. Business communication for success. Washington, D.C.: Flat World Knowledge. Munter, M. 2014. Guide to managerial communication: effective business writing and speaking. 10th edition. Boston: Prentice Hall.
Weekly contact sessions and homework/project assignments.
The study unit contains work on the following themes:
• communication models, applying a communication strategy
• intercultural communication and communication styles
• business writing: genre and style, the writing process, macro and micro features
• persuasive communication in presentations, pitches and debates
• building rapport and interpersonal communication in meetings and negotiations
• revision of common business terms
The final grade is based on the following:
Vocabulary test 10%,
Spoken communication 30%,
Written communication 30%,
Project work 30%
All parts must be passed in order to complete the study unit.
More detailed assessment criteria are given in the Optima workspace.
07.01.2019 - 14.06.2019
26.11.2018 - 02.12.2019
20 - 40
Laurea university of applied sciences
HRA Degree Programme in Safety, Security and Risk Management, Laurea Leppävaara
By agreement with the lecturer
Development of intercultural competences is integrated into the study unit.
5 ECTS = 135 hours of work.
The student demonstrates an understanding of key principles of effective business communication. He/she is able to achieve straightforward communication objectives in common work-related situations and can vary his/her communication style according to the situation. Spoken fluency and language range are sufficient to cope with common work-related situations. Writing shows satisfactory control of grammar and lexis for the production of standard business messages.
The student demonstrates a good understanding of key principles of effective business communication. He/she is able to achieve communication objectives in common work-related situations with a degree of success and can adapt his/her communication style according to audience and context. Speech is fluent, with a relatively high degree of grammatical control and evidence of a wide range of vocabulary. Writing shows good control of grammar, lexis and style.
The student demonstrates an excellent understanding of key principles of effective business communication. He/she is able to communicate clearly, concisely and appropriately in common work-related situations, and is effective in adapting both the style and content of a message to different audiences and in different contexts. Speech is very fluent, flexible and easy to understand, with evidence of a wide active vocabulary. Writing shows excellent control of grammar, lexis and style.
The student is unable to demonstrate a satisfactory understanding of key principles of effective business communication. He/she does not give evidence of sufficient ability to achieve straightforward communication objectives in the work-related situations practised on the course. Spoken and written language skills may be below the required level for the satisfactory production of everyday business messages.