Digital Service Business and Marketing (10 cr)
Code: R0218-HLV1811A
General information
Enrollment
14.05.2018 - 14.06.2018
Timing
20.08.2018 - 21.12.2018
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Tikkurila, liko
Campus
Laurea Tikkurila
Teaching languages
- English
Seats
40 - 80
Degree programmes
- Liiketalouden koulutus (HLV2), Laurea Tikkurila (Finnish)
Teachers
- Riku Riski
- Marjaana Marmo
- Eija Lipasti
Teacher in charge
Eija Lipasti
Groups
-
HLV217SA
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
This is an online course and the learning platform used in the course is Eliademy.
Participants will receive an invitation to the learning platform through their school email address in the beginning of September.
The main themes in the course are:
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications.
Location and time
This study unit is completely online
Learning materials and recommended literature
All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos.
Co-operation with working life and/or RDI
As part of the course the participants will take certification courses offered by acknowledged industry partners.
Important dates
Participants will receive an invitation to the learning platform through their school email address in the beginning of September.
Certifiications can be accomplished any time during the autumn semester (from September to December). Other parts of the course are open from October 15th to December 21st. The participants can proceed at the own pace as long as the latest return dates (deadlines) are met.
Forms of internationality
The participants will earn internationally acknowledged certificates offered by international organizations.
Students workload
Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.
Grading scale
H-5
Evaluation methods and criteria
Grading will be based on individual assignments and certifications.
Evaluation criteria, fail (0)
The student fails to return the needed assignments and certifications in a given time.
Evaluation criteria, satisfactory (1-2)
Will be announced in detail in the Eliademy platform. Grading is based on earning points from diffferent parts of the study unit.
Evaluation criteria, good (3-4)
Will be announced in detail in the Eliademy platform. Grading is based on earning points from diffferent parts of the study unit.
Evaluation criteria, excellent (5)
Will be announced in detail in the Eliademy platform. Grading is based on earning points from diffferent parts of the study unit.