Study Guide

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

This is an online course and the learning platform used in the course is Eliademy.
Participants will receive an invitation to the learning platform through their school email address in the beginning of September.
The main themes in the course are:

- Digital marketing tools and techniques
- Transformation to digital economy and business

All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications.

Location and time

This study unit is completely online

Learning materials and recommended literature

All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos.

Co-operation with working life and/or RDI

As part of the course the participants will take certification courses offered by acknowledged industry partners.

Important dates

Participants will receive an invitation to the learning platform through their school email address in the beginning of September.
Certifiications can be accomplished any time during the autumn semester (from September to December). Other parts of the course are open from October 15th to December 21st. The participants can proceed at the own pace as long as the latest return dates (deadlines) are met.

Forms of internationality

The participants will earn internationally acknowledged certificates offered by international organizations.

Students workload

Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.

Grading scale

H-5

Evaluation methods and criteria

Grading will be based on individual assignments and certifications.

Evaluation criteria, fail (0)

The student fails to return the needed assignments and certifications in a given time.

Evaluation criteria, satisfactory (1-2)

Will be announced in detail in the Eliademy platform. Grading is based on earning points from diffferent parts of the study unit.

Evaluation criteria, good (3-4)

Will be announced in detail in the Eliademy platform. Grading is based on earning points from diffferent parts of the study unit.

Evaluation criteria, excellent (5)

Will be announced in detail in the Eliademy platform. Grading is based on earning points from diffferent parts of the study unit.