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Digital Service Business and Marketing (10 cr)

Code: R0218-HLG1811A

General information


Enrollment

14.05.2018 - 14.06.2018

Timing

28.08.2018 - 21.12.2018

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

RDI proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Otaniemi, liko

Campus

Laurea Otaniemi

Teaching languages

  • English

Degree programmes

  • Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish

Teachers

  • Anna Nolvi
  • Miia Seppänen

Teacher in charge

Anna Nolvi

Groups

  • HLG217SA

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Grading scale

H-5