Digital Service Business and Marketing (10 cr)
Code: R0218-HLG1811A
General information
Enrollment
14.05.2018 - 14.06.2018
Timing
28.08.2018 - 21.12.2018
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
RDI proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Otaniemi, liko
Campus
Laurea Otaniemi
Teaching languages
- English
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Anna Nolvi
- Miia Seppänen
Teacher in charge
Anna Nolvi
Groups
-
HLG217SA
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Grading scale
H-5