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Digital Service Business and Marketing (10 cr)

Code: R0218-HLA1811

General information


Enrollment

14.05.2018 - 14.06.2018

Timing

03.09.2018 - 29.11.2018

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

RDI proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

  • English

Seats

40 - 80

Degree programmes

  • Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

  • Riikka Siuruainen
  • Asko Mononen
  • Petri Miinalainen
  • Juha Uutela

Teacher in charge

Asko Mononen

Groups

  • NIA217SN
  • HCA217SN
    Degree Programme in Security Management, daytime studies, S17, Leppävaara
  • NTA217SN
    Tietojenkäsittelyn koulutus, päivätoteutus, S17, Leppävaara
  • HBA217SN
  • HSA217SN
    Turvallisuusalan koulutus, päivätoteutus, S17, Leppävaara
  • HLA217SN

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

Development project at Laurea Digital Living Lab, Leppävaara. Studies require active participation in customer projects within teams. The coaching is available weekly, on Monday and Thursday afternoons in 247. This way of studying requires entrepreneurial mindset, can-do attitude and collaboration skills.
Course has two parts: A) development project for customer and B) theory report.
Purpose of A) is to get students familiar with the practical work done in digital development and marketing projects in companies. Purpose of B) is to get students familiar with academic writing and content production. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.

Learning materials and recommended literature

Shared material bank online.

Co-operation with working life and/or RDI

Group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.

Important dates

Coaching available every Monday and Thursday afternoons during autumn.

Forms of internationality

International projects are welcome.

Students workload

This course requires entrepreneurial, can-do, maker -attitude.

Grading scale

Approved/Failed

Evaluation methods and criteria

Two parts: A) project for customer and B) theory report. Purpose of A) is to get students familiar with the practical work done in companies. Purpose of B) is to get students familiar with academic writing and content production. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.

Evaluation criteria, approved/failed

1. Project work for customers 50% (360 feedback from personal reflection, team members, customer and coaches).
2. Theory report 50% (or other agreed individual work like digital guide in video/brochure/article format - evaluated by coaches)

Evaluation criteria, fail (0)

Failing to deliver.

Evaluation criteria, satisfactory (1-2)

See comments field.

Evaluation criteria, good (3-4)

See comments field.

Evaluation criteria, excellent (5)

See comments field.