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Digital Service Business and Marketing (10 cr)

Code: R0218-3051

General information


Enrollment

23.11.2020 - 29.11.2020

Timing

01.04.2021 - 30.04.2021

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

10 op

Mode of delivery

Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

  • English

Seats

20 - 40

Degree programmes

  • Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

  • Juha Uutela
  • Tomas Illman

Teacher in charge

Juha Uutela

Groups

  • HTA219KA
  • HLG220KA
    Liiketalouden koulutus, monimuotototeutus, K20, Otaniemi
  • HLA219KA
  • HLA219KN
  • HLA220KA
    Liiketalouden koulutus, monimuotototeutus, K20, Leppävaara
  • HTA220KA
    Turvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K20, Leppävaara
  • HLG220SA
    Liiketalouden koulutus, monimuotototeutus, S20, Otaniemi
  • NTA219KN

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

Design Sprint Workshop

Learning materials and recommended literature

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Co-operation with working life and/or RDI

https://www.efecte.com/fi/
Efecte Oyj and their business customer

Important dates

Pre-assignment 5.4. - 25.4.2021
Design Sprint week - Workshop 26.4. - 30.4.2020

Forms of internationality

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Students workload

Full time work during 26.4. - 30.4.2021
Pre-assignment on student's own time 5.4. - 25.4.2021

Content and scheduling

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The marketing communication of the application solution to the customer group will also be defined.

Grading scale

H-5

Evaluation methods and criteria

Self assesment as a team and as a team member individually