Digital Service Business and Marketing (5 cr)
Code: R0218-3041
General information
Enrollment
13.04.2020
Timing
24.08.2020 - 01.11.2020
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Lassi Virtanen
Teacher in charge
Lassi Virtanen
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
Note! This implementation is only for 3AMK students who are studying "Wine Import Business".
Note for student! There are 3 alternative ways to study this course: project, online or sprint. This is ONLINE studies.
Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
Optima will be open by the beginning of the study unit.
Location and time
Schedule in Optima. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.
Learning materials and recommended literature
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
No other options in this implementation.
Co-operation with working life and/or RDI
Observations only, no co-operation with companies required
Important dates
See in Optima when open. There are about 6 submission deadlines.
Grading scale
H-5
Evaluation methods and criteria
Assessment details are given in Optima.
The grade is based on points collected from the assignments. The final grade is calculated as follows:
91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1