Study Guide

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

This is a completely eLearning course on Optima platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet.

Location and time

The schedule of the assignments is annouced on the learning platform.

Learning materials and recommended literature

Information about the material is annouced on the learning platform.

Alternative completion methods of implementation

Demonstration of competence is possible through the normal HOT process.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course.

Important dates

The Optima workspace will open latest on March, 1st, 2020.

Content and scheduling

The main themes in the course are:
- Digital transformation
- Integrated marketing and sales processes
- Digital marketing and lead aqcuisition
- Sales in the world today
- Legal aspects
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications.

Grading scale

H-5

Evaluation methods and criteria

In assessment the level 2 criteria is applied.