Study Guide

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

This is a virtual course, but first lesson is in class-room. The learning platform used in the course is Optima.
The main themes in the course are:
- Digital marketing tools and techniques
- Transformation to digital economy and business

In addition to assignments and quizzes you will accomplish industry certifications.

Location and time

This study unit includes one class-room lessons, and ac-sessions, otherwise the study unit is online.

Learning materials and recommended literature

All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos.

Co-operation with working life and/or RDI

As part of the course the participants will take certification courses offered by acknowledged industry partners.

Important dates

First lesson is in class-room (27.1. at 12.30pm).
Certifications can be accomplished any time during the spring. Other parts of the course are open from January to May 2020. The participants can proceed at the own pace as long as the latest return dates (deadlines) are met.

Forms of internationality

The participants will earn internationally acknowledged certificates offered by international organizations.

Students workload

Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.

Grading scale

H-5

Evaluation methods and criteria

In this course you collect points by earning them by completing tasks and certifications during the course.

Evaluation criteria, satisfactory (1-2)

– use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
– report and communicate in a professional manner

- act independently taking into account the operating environment
– take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
- describe the significance of his/her actions for successful co-operation
– describe his/her competence in relation to the learning outcomes

Evaluation criteria, good (3-4)

– critically evaluate information and justify their actions with science-based knowledge
propose creative solutions at work
– promote professional co-operation and enhance customer and partner relationships
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes

Evaluation criteria, excellent (5)

– analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
– anticipate needs of customers and/or co-operation partners

- evaluate and develop the team’s entrepreneurial and responsible approach to work
– evaluate the possibilities for utilising competence and plan his/her personal development and development of the team