Study Guide

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

Note for student! There are 3 alternative ways to study this course: project, online or sprint. This is ONLINE studies. 7.9 -6.12.2020

Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.

Optima will be open by the beginning of the study unit.

Location and time

Schedule in Optima. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.

Learning materials and recommended literature

Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

No other options in this implementation.

Co-operation with working life and/or RDI

Observations only, no co-operation with companies required

Important dates

See in Optima when open. There are about 6 submission deadlines.

Grading scale

H-5

Evaluation methods and criteria

Assessment details are given in Optima.

The grade is based on points collected from the assignments. The final grade is calculated as follows:

91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1