Digital Service Business and Marketing (10 cr)
Code: R0218-3020
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
19.08.2019 - 31.12.2019
Number of ECTS credits allocated
10 op
Virtual proportion
8 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Otaniemi
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Anna Nolvi
Teacher in charge
Anna Nolvi
Groups
-
HLG218SA
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
This course is a blended learning course. An on-line part of the course course is in Eliademy platform. Students will get an invitation to Eliademy learning environment to Laurea email by the end of August 2019. The practical part will be in the class.
Location and time
The course is from September to November. Blended learning, online part plus class participation 3 x 2 days (Monday and Tuesday, once a month, at 12:30-15:30) in Otaniemi campus.
Learning materials and recommended literature
Materials given by the lecturer
Evaluation methods and criteria
Tasks
The indidual tasks in Eliademy will be evaluated as follows:
100 points = 5
80 points = 4
70 points = 3,5
60 points = 3
50 points = 2,5
40 points = 2
30 points = 1,5
20 points = 1
Course evaluation
Your final grade will be based on the following:
50 % project work (team performance, your own activity, the project outcome, presentations)
50 % web course