Digital Service Business and Marketing (10 cr)
Code: R0218-3019
General information
Enrollment
01.04.2019 - 07.04.2019
Timing
01.05.2019 - 12.08.2019
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
5 - 20
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Jouni Takala
- Lassi Virtanen
Teacher in charge
Jouni Takala
Groups
-
HLG218KN
-
NTA218KNTietojenkäsittelyn koulutus, päivätoteutus, K18, Leppävaara
-
HLA218KALiiketalouden koulutus, monimuotototeutus, K18, Leppävaara
-
HTA218KA
-
HLA218KNLiiketalouden koulutus, päivätoteutus, K18, Leppävaara
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
All instructions and submissions in Optima.
Optima will be open by the beginning of the study unit.
Location and time
Schedule in Optima. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.
Learning materials and recommended literature
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
No other options in this summer implementation.
Co-operation with working life and/or RDI
Observations only, no co-operation with companies required
Important dates
See in Optima when open. There are about 6 submission deadlines.
Grading scale
H-5
Evaluation methods and criteria
Assessment details are given in Optima.