Digital Service Business and Marketing (10 cr)
Code: R0218-3016
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
19.08.2019 - 30.11.2019
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Campus
Laurea common
Teaching languages
- English
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Oskari Vesterinen
Teacher in charge
Oskari Vesterinen
Groups
-
HLF218SA
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
Online study unit.
Location and time
The course opens week 36.
The schedule is flexible to suit the student's timetable.
Forms of internationality
This course is suitable to exchange students.