Digital Service Business and Marketing (10 cr)
Code: R0218-3012
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
26.08.2019 - 12.12.2019
Number of ECTS credits allocated
10 op
Virtual proportion
1 op
RDI proportion
5 op
Mode of delivery
90 % Contact teaching, 10 % Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Tikkurila
Teaching languages
- English
- Finnish
Seats
20 - 40
Degree programmes
- Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila (Finnish)
Teachers
- Terhi Kärpänen
Teacher in charge
Terhi Kärpänen
Groups
-
NTV218SN
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
In classroom / zoom
Daytime
grade 1-5
Location and time
Daytime
Learning materials and recommended literature
Will be shared during course. In addition to learning platform material there will be ebooks, articles and videos.
Important dates
Start on 3rd of September 2019.
Grading scale
H-5
Evaluation methods and criteria
Grading will be based:
Project work 50%
Individual assignments, team assignments 50%
Grade 1-5.
Evaluation criteria, fail (0)
Incomplete delivery of assignments or poor understanding of the topic.
Evaluation criteria, satisfactory (1-2)
– use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
– report and communicate in a professional manner
– act independently taking into account the operating environment
– take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
– describe the significance of his/her actions for successful co-operation
– describe his/her competence in relation to the learning outcomes
Evaluation criteria, good (3-4)
– critically evaluate information and justify their actions with science-based knowledge
- propose creative solutions at work
– promote professional co-operation and enhance customer and partner relationships
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes
Evaluation criteria, excellent (5)
– evaluate and develop the team’s entrepreneurial and responsible approach to work
– evaluate the possibilities for utilising competence and plan his/her personal development and development of the team
– evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
– anticipate needs of customers and/or co-operation partners
– analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge