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Digital Service Business and Marketing (10 cr)

Code: R0218-3001

General information


Enrollment

14.05.2018 - 14.06.2018

Timing

03.09.2018 - 14.12.2018

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Laurea university of applied sciences

Campus

Laurea Leppävaara

Teaching languages

  • English

Seats

60 - 100

Degree programmes

  • Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

  • Jouni Takala
  • Marjaana Marmo
  • Anne Martola
  • Kati Tawast

Teacher in charge

Eija Lipasti

Groups

  • NIA217SN
  • HCA217SN
    Degree Programme in Security Management, daytime studies, S17, Leppävaara
  • NTA217SN
    Tietojenkäsittelyn koulutus, päivätoteutus, S17, Leppävaara
  • HBA217SN
  • HSA217SN
    Turvallisuusalan koulutus, päivätoteutus, S17, Leppävaara
  • HLA217SN

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

This is pure eLearning course on Optima- platform. The course can be completed at own time, own pace and wherever via internet.

Learning materials and recommended literature

Announced in the elearning platform.

Alternative completion methods of implementation

This study unit can be done as project studies in Leppävaara Digital Living Lab. If you are interested in that, enroll to correct study unit with code "Digital service business and marketing R0218-HLA1811".

Content and scheduling

September - 14.12.2018.

Grading scale

H-5

Evaluation criteria, fail (0)

Incomplete delivery of assignments or poor undestanding of the topic.

Evaluation criteria, satisfactory (1-2)

Student completes the given online assignments and demonstrates basic understanding of the topic.

Evaluation criteria, good (3-4)

Student completes the given online assignments with high quality and demonstrates moderate understanding of the topic.

Evaluation criteria, excellent (5)

Student completes the given online assignments with professional quality and demonstrates holistic understanding of the topic.