Digital Service Business and Marketing (10 cr)
Code: R0218-3001
General information
Enrollment
14.05.2018 - 14.06.2018
Timing
03.09.2018 - 14.12.2018
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
60 - 100
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Jouni Takala
- Marjaana Marmo
- Anne Martola
- Kati Tawast
Teacher in charge
Eija Lipasti
Groups
-
NIA217SN
-
HCA217SNDegree Programme in Security Management, daytime studies, S17, Leppävaara
-
NTA217SNTietojenkäsittelyn koulutus, päivätoteutus, S17, Leppävaara
-
HBA217SN
-
HSA217SNTurvallisuusalan koulutus, päivätoteutus, S17, Leppävaara
-
HLA217SN
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
This is pure eLearning course on Optima- platform. The course can be completed at own time, own pace and wherever via internet.
Learning materials and recommended literature
Announced in the elearning platform.
Alternative completion methods of implementation
This study unit can be done as project studies in Leppävaara Digital Living Lab. If you are interested in that, enroll to correct study unit with code "Digital service business and marketing R0218-HLA1811".
Content and scheduling
September - 14.12.2018.
Grading scale
H-5
Evaluation criteria, fail (0)
Incomplete delivery of assignments or poor undestanding of the topic.
Evaluation criteria, satisfactory (1-2)
Student completes the given online assignments and demonstrates basic understanding of the topic.
Evaluation criteria, good (3-4)
Student completes the given online assignments with high quality and demonstrates moderate understanding of the topic.
Evaluation criteria, excellent (5)
Student completes the given online assignments with professional quality and demonstrates holistic understanding of the topic.