Service Design (10 cr)
Code: R0216-HLG1811
General information
Enrollment
14.05.2018 - 19.08.2018
Timing
28.08.2018 - 23.11.2018
Number of ECTS credits allocated
10 op
Virtual proportion
3 op
RDI proportion
5 op
Mode of delivery
70 % Contact teaching, 30 % Distance learning
Unit
Laurea Otaniemi, liko
Campus
Laurea Otaniemi
Teaching languages
- English
Seats
0 - 35
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Anna Nolvi
- Miia Seppänen
- Tarja Chydenius
Teacher in charge
Miia Seppänen
Groups
-
HLG217KN
Learning outcomes
The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design
Teaching methods
The student is able to:
- describe how value is createdfor the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design projectusing service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design
Learning by Developing
Google Venture's Sprint method
Service Design methods
Facilitation methods
Location and time
PRE SPRINT Ti 4.9.-Ke 5.9.
SPRINT WEEK Ma 10.9.-Pe 14.9.
AFTER SPRINT Ti 18.9.-Ke 19.9.
Every day starts at 10 am and ends by 4 pm.
Learning materials and recommended literature
Knapp, J., Zeratsky, J.,Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. Simon & Schuster Paperbacks.
Laurea Finna: https://laurea.finna.fi/Record/laurus.88555 (e-book available)
Stickdorn M., Hormes M., Lawrence A. & Schneider J. 2018. This is service design doing: A Practitioners’ Handbook. O’Reilly.
Laurea Finna: https://laurea.finna.fi/Record/laurus.90507 (e-book available)
Alternative completion methods of implementation
Optional Service Design course in Otaniemi available in November 2018 (R0216-3001 Service Design 10 op / HLG217KN)
Co-operation with working life and/or RDI
Service Design Challenge Provider: Opteam
Important dates
Service Design project done in a team. Participation during the course mandatory. Individual tasks will be given during the course.
Content and scheduling
PRE SPRINT Ti 4.9.-Ke 5.9.
SPRINT WEEK Ma 10.9.-Pe 14.9.
AFTER SPRINT Ti 18.9.-Ke 19.9.
Every day starts at 10 am and ends by 4 pm.
Grading scale
H-5
Evaluation criteria, satisfactory (1-2)
Entrepreneurial skills
*is able to try out new things
Tool skills
*is able to identify the tools of Design Sprint Manual including ValueProposition Canvas and Business Model Canvas in developing service concept and earnings logic.
Design thinking skills
*is able to identify the meaning of non-linear and iterative design process in customer value creation(build, measure, learn)
*is able to identify the importance of alternatives before picking a direction
Customer empathy skills
*is able to identify customer and user perspective and the importance of customer insight in service concept development
Experiment skills
*is able to identify the meaning of idea testing when developing service concept and earnings logic.
Evaluation criteria, good (3-4)
Entrepreneurial skills
*is able to try out new things, does not fear failure, but perceives it as an opportunity to learn and develop
Tool skills
*is able to use the tools of Design Sprint Manual including Value Proposition Canvas and
Business Model Canvas in developing service concept and earnings logic.
Design thinking skills
*is able to explore alternatives before picking a particular direction*is able to utilize non-linear and iterative design process in customer value creation(build, measure, learn)
Customer empathy skills
*is able to consider customer and user perspective and listen to the customer
*is able to utilize customer insight in service concept development
Experiment skills
*is able to search andanalyze data which supports ideas and tests the vision.
*is able to test the ideas to learn what works and what does not
Evaluation criteria, excellent (5)
Entrepreneurial skills
*is able to try out new things diversely ,does not fear failure,but perceives it as an opportunity to learn and develop
*is able to take into account both strategical and tactical aspects in the project work
Tool skills
*is able to use diversely the tools of Design Sprint Manual including Value Proposition Canvas and Business Model Canvas in developing servicec oncept and earnings logic.
Design thinking skills
*is able to explore excellently multiple alternatives before picking and refining a particular direction
*is able to utilize excellently non-linear and iterative designprocess in customer value creation(build, measure, learn)
Customer empathy skills
*is able to consider relentlessly
customer and user perspective and listen to the customer.
* is able to consider widely customer insight in service concept development.
Experiment skills
*is able to search and analyze diversely data which support the ideas and tests the vision.
*is able to test the ideas at early experiment stages to learn what works and what does not