Service Design (10 cr)
Code: R0216-3050
General information
Enrollment
07.09.2020 - 13.09.2020
Timing
28.09.2020 - 31.12.2020
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 20
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Kati Tawast
- Päivi Williams
Teacher in charge
Kati Tawast
Groups
-
HLA219KN
-
NTA219KN
Learning outcomes
The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design
Teaching methods
Online course in Optima with team work emphasis. Individual tasks will be done during the course as well.
Mandatory Kick off on September 30th in Zoom.
The course starts with the individual assignments in September ( to be done during 28.9.-7.10.2020)
Learning materials and recommended literature
Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Alternative completion methods of implementation
Optional courses: Sprint & Project-based executions.
Normal recognition of prior learning and demonstration of competence are applied.
Co-operation with working life and/or RDI
Service Design project provided by a company in Belgium. This is a truly international working as Laurea students work virtually together with our exchange school UCLL Banaba students in Belgium.
International student teams (5-6 persons per team) will develop a service concept for the project provider company. A great opportunity to build international contacts!
Important dates
Study unit starts 28.9.2020. /Optima
Individual pre-assignments due 7.10.2020 /Optima
Kick-off Zoom 30.9. (13-15)
Phase 1 feedback Zoom in 28 October.
Phase 2 feedback Zoom in 12 November.
Phase 3 feedback Zoom in 25 November.
Phase 4 feedback Zoom in 9 December.
Service pitches/presentations Zoom in 11 December.
Full schedule will be presented at Kick-off and Optima.
Forms of internationality
Excecution in English.
Students workload
The course is 10 ects which equals approximately 270 h of studying.
Most of the work will be done in teams.
The tasks are scheduled in phases throughout the course.
Content and scheduling
Study unit consists of the following phases:
- Pre-assignment, which will be opened and informed to students prior to course start
- Service Design project kick-off in Zoom
-Online work in teams in the following phases:
*Map and Understand
*Forecast and Ideate
*Model and Evaluate
*Conceptualize and Influence (incl making of final presentations)
-Final presentations in Zoom online workspace.
Further information for students
KEY CONCEPTS
Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept
Grading scale
H-5
Evaluation methods and criteria
Individual assignments: book reading, essay-writing and Quiz and other individual tasks by project phases, 30% , scale 1-5
Team assignment (service concept), 70% scale 1-5
Self- and peer assessment, instructor assessment.
The evaluation is based on Laurea's evaluation criteria level 2.
Evaluation criteria, satisfactory (1-2)
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
– report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– act independently taking into account the operating environment
– take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– describe the significance of his/her actions for successful co-operation
– describe his/her competence in relation to the learning outcomes
Evaluation criteria, good (3-4)
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– critically evaluate information and justify their actions with science-based knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– propose creative solutions at work
– promote professional co-operation and enhance customer and partner relationships
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– act in a manner that promotes the team’s entrepreneurial and responsible approach to work
-describe the development of his/her competence in relation to the learning outcomes
Evaluation criteria, excellent (5)
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
– anticipate needs of customers and/or co-operation partners
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– evaluate and develop the team’s entrepreneurial and responsible approach to work
– evaluate the possibilities for utilising competence and plan his/her personal development and development of the team