Study Guide

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Teaching methods

Blended learning
4 contact sessions (mandatory) & online learning

Location and time

Leppävaara
Weeks 36-48

Learning materials and recommended literature

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.

Other materials provided during the study unit

Co-operation with working life and/or RDI

Service Design Project with Ravintolakolmio Ltd.

Important dates

Pre assignment before the first contact session!
Sep 6th: kick-off
Oct 4th: work shop
November 8th: work shop
Nov 29th: Final presentations

Students workload

The study unit includes both individual and teamwork online in addition to the ontact sessions f2f.

Please note that the implementation is blended. It includes both f2f contact sessions and online learning. Please sign in only if you can take part in the contact sessions. It is not possible to take part in case you have overlapping courses.

Content and scheduling

The study unit follows the service design process. Detailed schedule and assignments will be provided before the kick-off.

Further information for students

KEY CONCEPTS:
Service design / design thinking
Service design process and tools
Co-creation
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept

ASSIGNMENTS:
- Individual pre-assignment (Theory & Literature)
- Individual assignments during the process (Theory & Literature)
- Customer project (Team Work): Development of service concept: The service concept and the design process are reported and visualized in a Service Design Portgolio created during the process. The finished Service Design Portfolio is given to the customer project provider.

Grading scale

H-5

Evaluation criteria, satisfactory (1-2)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
– report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– act independently taking into account the operating environment
– take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– describe the significance of his/her actions for successful co-operation
– describe his/her competence in relation to the learning outcomes

Evaluation criteria, good (3-4)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– critically evaluate information and justify their actions with science-based knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– propose creative solutions at work
– promote professional co-operation and enhance customer and partner relationships
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes

Evaluation criteria, excellent (5)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
– anticipate needs of customers and/or co-operation partners
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– evaluate and develop the team’s entrepreneurial and responsible approach to work
– evaluate the possibilities for utilising competence and plan his/her personal development and development of the team