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Developing Customer-oriented Business (10 cr)

Code: R0213-3005

General information


Enrollment

25.11.2019 - 01.12.2019

Timing

15.01.2020 - 15.05.2020

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

RDI proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Seats

0 - 45

Degree programmes

  • Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

  • Seppo Luode
  • Mervi Saarela
  • Veera Lassila

Teacher in charge

Mia-Stiina Heikkala

Groups

  • HLA219SN

Learning outcomes

The student is able to
- develop customer-oriented business models and processes
- develop customer-oriented products and services
- choose the right marketing measures for different target groups
- price products and services
- launch business operations and set up a company

Grading scale

H-5