Marketing Tools and Methods (5 cr)
Code: PK00BV32-3002
General information
Enrollment
22.05.2023 - 28.05.2023
Timing
24.08.2023 - 20.10.2023
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
RDI proportion
1 op
Mode of delivery
Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 45
Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Jussi Järvi
Groups
-
PKV223SAKauneudenhoito- ja kosmetiikka-alan koulutus, verkko-opinnot, S23, Tikkurila
Learning outcomes
The student is able to
- describe the concept of trend utilize trend forecasts and link them to marketing processes
- plan and evaluate the use of the competitive methods in marketing as a part of a company’s comprehensive marketing
- determine the appropriate target group for marketing
- analyze consumer purchasing behavior and the factors influencing it
- identify different marketing methods
- apply marketing methods to the marketing of cosmetics
Grading scale
H-5