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Marketing Tools and Methods (5 cr)

Code: PK00BV32-3002

General information


Enrollment

22.05.2023 - 28.05.2023

Timing

01.08.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

RDI proportion

1 op

Mode of delivery

Distance learning

Unit

Laurea Tikkurila, service

Campus

Laurea Virtual Campus

Teaching languages

  • Finnish

Seats

20 - 45

Degree programmes

  • Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)

Teachers

  • Auli Hietanen
  • Jussi Järvi

Teacher in charge

Jussi Järvi

Groups

  • PKV223SA
    Kauneudenhoito- ja kosmetiikka-alan koulutus, verkko-opinnot, S23, Tikkurila

Objectives

The student is able to
- describe the concept of trend utilize trend forecasts and link them to marketing processes
- plan and evaluate the use of the competitive methods in marketing as a part of a company’s comprehensive marketing
- determine the appropriate target group for marketing
- analyze consumer purchasing behavior and the factors influencing it
- identify different marketing methods
- apply marketing methods to the marketing of cosmetics