Strategy (5 cr)
Code: HY00BN41-3005
General information
Enrollment
29.11.2021 - 05.12.2021
Timing
28.02.2022 - 31.05.2022
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
RDI proportion
5 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D /YAMK
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
41 - 150
Degree programmes
- Complementary competence, Master’s studies (TYJ), Generic Studies
Teachers
- Ville Saarikoski
Teacher in charge
Ville Saarikoski
Scheduling groups
- Pienryhmä 1 (Size: 15. Open UAS: 15.)
Groups
-
CYJ22KJComplementary competence (master’s studies in English), K22, Generic studies
-
TYJ22KJTäydentävä osaaminen (yamk-tutkinto), K22, yhteiset opinnot
Small groups
- Pienryhmä 1
Teaching methods
The course will be online at canvas.laurea.fi. Laurea students can access the course once registered and accepted. Campusonline students will be given studentnumber@laurea.fi, which they have to register (get password) and then access the platform.
The course will consist of five weekly meetings starting February 28th 16- c17.30 (see tentative dates below). Students will be asked to conduct a literature search on strategy and to pick 10 articles and review one article to share with others. From the combined pool of articles we will choose 10, which students will read and discuss in the weekly meetings. Students will also need to complete a team task in which they design a strategy for the company they choose. A student may opt to do the task alone. Attendance in class (online meetings) will affect the final grade.
Learning materials and recommended literature
Text books as background material
Available online Lynn Richard, Corporate Strategy, fourth edition FT Prentice Hall, 2005
Available in print. Johnson, Whittingtin, Scholes Exploring Corporate Strategy. ninth edition 2011 FT Prentice Hall
Content and scheduling
In earlier classes we have discussed topics such as:
- mission statement, vision
- core competence
- strategy process
- strategy models (positioning tools)
- generic strategies /identifying strategic options
- orientations (innovation, production, customer)
- schools of thought
- culture and strategy
- implementing strategy
Note course build around students interests (explorative approach)
Grading scale
H-5