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Strategy (5 cr)

Code: HY00BN41-3001

General information


Enrollment

25.11.2019 - 01.12.2019

Timing

01.01.2020 - 31.07.2020

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D /YAMK

Campus

Laurea common

Teaching languages

  • English

Seats

0 - 60

Degree programmes

  • Complementary competence, master’s studies in English (CYJ2), Generic studies

Teachers

  • Ville Saarikoski

Groups

  • CYJ20KJ
    Complementary competence (master’s studies in English), K20, Generic studies

Teaching methods

The course will be online at canvas.laurea.fi. Laurea students can access the course once registered and accepted. Campusonline students will be given studentnumber@laurea.fi, which they have to register (get password) and then access the platform.

The course will consist of five weekly meetings starting March first 16-17 (see tentative dates below). Students will be asked to conduct a literature search on strategy and to pick 10 articles and review one article to share with others. From the combined pool of articles we will choose 10, which students will read and discuss in the weekly meetings. Students will also need to complete a team task in which they design a strategy for the company they choose. Attendance in class will affect the final grade.

Location and time

March 1 st Monday 16-17 on zoom (virtual meeting) every week after that untill March Monday 29 th 16-17. Final presentations May 3 rd Monday 16-17.
(timetable tentative)

Learning materials and recommended literature

Text books as background material

Available online Lynn Richard, Corporate Strategy, fourth edition FT Prentice Hall, 2005

Available in print. Johnson, Whittingtin, Scholes Exploring Corporate Strategy. ninth edition 2011 FT Prentice Hall

Important dates

March 1 st Monday 16-17 on zoom (virtual meeting) every week after that untill March Monday 29 th 16-17. Final presentations May 3 rd Monday 16-17.
(timetable tentative)

Content and scheduling

In earlier classes we have discussed topics such as:
- mission statement, vision
- core competence
- strategy process
- strategy models (positioning tools)
- generic strategies /identifying strategic options
- orientations (innovation, production, customer)
- schools of thought
- culture and strategy
- implementing strategy
Note course build around students interests (explorative approach)

Grading scale

Approved/Failed