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Business development: Customer research (10 cr)

Code: HL00BU31-3018

General information


Enrollment

23.05.2022 - 21.08.2022

Timing

01.08.2022 - 31.12.2022

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

4 - 7

Degree programmes

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers

  • Mervi Talonen

Teacher in charge

Mervi Talonen

Groups

  • HLB222SN
    Liiketalouden koulutus, päivätoteutus, S22, Hyvinkää

Learning outcomes

The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

Further information

The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.