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Digital Marketing and Sales, Design Sprint, Digital Service Business and Marketing (10 cr)

Code: HL00BQ81-3006

General information


Enrollment

29.11.2021 - 28.02.2022

Timing

07.03.2022 - 01.04.2022

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

5 op

Mode of delivery

Distance learning

Campus

Laurea Leppävaara

Teaching languages

  • English

Seats

20 - 40

Degree programmes

  • Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)

Teachers

  • Juha Uutela
  • Tomas Illman

Teacher in charge

Juha Uutela

Groups

  • HLA221KN
    Liiketalouden koulutus, päivätoteutus, K21, Leppävaara
  • NTA220KN
    Tietojenkäsittelyn koulutus, päivätoteutus, K20, Leppävaara

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

Design Sprint: Pre-assignment & Design Sprint Workshop week

Learning materials and recommended literature

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Co-operation with working life and/or RDI

Not yet confirmed

Important dates

Pre-assignment 7.3. - 27.3.2022
Design Sprint Workshop week 28.3. - 1.4.2022

Forms of internationality

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Students workload

Pre-assignment on student's own time.
Full time work during Design Sprint week.

Content and scheduling

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.

Further information for students

Timing current for groups: HLA221KN HLA221KA HTA221KA2 HTA221KA NTA220KN, NTA221KN, HLG221KA, ...

Grading scale

H-5

Evaluation methods and criteria

Self assesment by a team and by each team member individually.