Introduction to Marketing (10 cr)
Code: HL00BQ78-3040
General information
Enrollment
22.05.2023 - 28.05.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
1 op
Mode of delivery
90 % Contact teaching, 10 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Teachers
- Lasse Kivinen
- Eveliina Hytönen
Teacher in charge
Eveliina Hytönen
Scheduling groups
- Avoin AMK 1 (Size: 5. Open UAS: 5.)
Groups
-
HTA223KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K23, Leppävaara
Small groups
- Avoin AMK 1
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5