Introduction to Marketing (10 cr)
Code: HL00BQ78-3033
General information
Enrollment
28.11.2022 - 04.12.2022
Timing
15.01.2023 - 15.05.2023
Number of ECTS credits allocated
10 op
Virtual proportion
8 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)
Teachers
- Katriina Reponen
- Laura Salmi
Teacher in charge
Katriina Reponen
Groups
-
NKA222SATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, S22, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5