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Introduction to Marketing (10 cr)

Code: HL00BQ78-3008

General information


Enrollment

23.11.2020 - 29.11.2020

Timing

04.03.2021 - 31.05.2021

Number of ECTS credits allocated

10 op

Virtual proportion

3 op

RDI proportion

3 op

Mode of delivery

70 % Contact teaching, 30 % Distance learning

Unit

Laurea Otaniemi, liko

Campus

Laurea Otaniemi

Teaching languages

  • Finnish

Seats

20 - 50

Degree programmes

  • Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish

Teachers

  • Eeva Miettinen
  • Tomas Illman

Teacher in charge

Eeva Miettinen

Groups

  • HLG221KA
    Liiketalouden koulutus, monimuotototeutus, K21, Otaniemi

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- show initiative in projects and as a member of a project group in a responsible and goal-oriented way

Grading scale

Approved/Failed