Introduction to Marketing (10 cr)
Code: HL00BQ78-3008
General information
Enrollment
23.11.2020 - 29.11.2020
Timing
04.03.2021 - 31.05.2021
Number of ECTS credits allocated
10 op
Virtual proportion
3 op
RDI proportion
3 op
Mode of delivery
70 % Contact teaching, 30 % Distance learning
Unit
Laurea Otaniemi, liko
Campus
Laurea Otaniemi
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Eeva Miettinen
- Tomas Illman
Teacher in charge
Eeva Miettinen
Groups
-
HLG221KALiiketalouden koulutus, monimuotototeutus, K21, Otaniemi
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- show initiative in projects and as a member of a project group in a responsible and goal-oriented way
Grading scale
Approved/Failed