Introduction to Marketing (10 cr)
Code: HL00BQ78-3003
General information
Enrollment
08.12.2020 - 06.01.2021
Timing
18.01.2021 - 30.04.2021
Number of ECTS credits allocated
10 op
Virtual proportion
4 op
RDI proportion
3 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Leppävaara, liko
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Katriina Reponen
- Veera Lassila
Teacher in charge
Veera Lassila
Groups
-
HLA221KNLiiketalouden koulutus, päivätoteutus, K21, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5