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Behavioral Decision-Making Perspective in Business and Public Policy (5 cr)

Code: A9534-3002

General information


Enrollment

30.03.2020 - 19.04.2020

Timing

22.05.2020 - 31.08.2020

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

RDI proportion

2 op

Mode of delivery

Distance learning

Campus

Laurea common

Teaching languages

  • English

Degree programmes

  • Complementary competence, master’s studies in English (CYJ2), Generic studies

Teachers

  • Kaisa Hytönen

Groups

  • CYJ20KJ
    Complementary competence (master’s studies in English), K20, Generic studies

Learning outcomes

The student is able to
- understand the role of heuristics and biases in everyday decision making
- explore the fields of behavioral economics and behavioral decision making
- identify and apply psychological factors in business and public policy applications
- evaluate development plans from behavioral perspective
- analyze ethical aspects of behavioral interventions and nudges

Teaching methods

The course is arranged virtually on Canvas platform. The course includes at least one Zoom meeting.

Learning materials and recommended literature

Course book: Max H. Bazerman, Don A. Moore, Judgment in Managerial Decision Making, 8th Edition, Wiley.

Other study materials will be published on Canvas. Students are also expected to search, select and apply original research papers on their own.

Content and scheduling

In this study unit you will learn the basics of behavioral economics. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior. We will also take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business and public policy applications.

The study unit consists of orientation phase (May 22 - May 31, 2020) and five content themes

Theme 1: Introduction to heuristics, biases, and nudges
Theme 2: Deeper into behavioral economics
Theme 3: Ethical perspectives of nudging
Theme 4: Taking behavioral insights into action
Theme 5: Behavioral perspective on development plans

The course work on the themes will be scheduled for the period of Jun 1 - Aug 9, 2020 by student teams.

Further information for students

This study unit is for Master Degree students.
Due to overlapping course content, the degree students in Behavioral Insights in Business Applications (Päätöksenteon ilmiöt johtamisessa, kehittämisessä ja asiakastyössä) and in Leading Transformational Change are not applicable to apply for this course.

Grading scale

H-5

Evaluation methods and criteria

The study unit will be evaluated on a scale of 1 to 5 / fail.

Evaluation criteria, satisfactory (1-2)

SATISFACTORY,

grade 1

Student is able:

Knowledge base: To gather, process, produce and evaluate information widely. To use concepts of the area of expertise systematically.
Problem solving: To solve problems in research, development and/or innovation activities.
Development: To recognise and analyse focuses of development making use of the knowledge base.
Communication: To communicate clearly both orally and in writing.

Evaluation criteria, good (3-4)

GOOD

grade 3

Student is able:

Knowledge base: To gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. To use concepts of the area of expertise fairly.
Problem solving: To solve problems in research, development and/or innovation activities by applying and combining information from different fields.
Development: To create target-oriented, justified development plans considering the community.
Communication: To communicate in a competent, clear and consistent manner both orally and in writing.

Evaluation criteria, excellent (5)

EXCELLENT

grade 5

Student is able:

Knowledge base: To create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion.
Problem solving: To solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields.
Development: To develop the activities of the competence area in a target-oriented and communal fashion.
Communication: To communicate convincingly both orally and in writing to audiences within and exterior to the field.