Study Guide

Learning outcomes

interpret customer needs and trends as a basis of development
- develop the production process and production steering methods of an event
- apply service design methods in development

Teaching methods

Intensive study unit, compulsory participation.

Location and time

Leppävaara campus

Learning materials and recommended literature

Detailed information on study unit
Bibliography Service Design Basics for this study unit:

Moritz, S.: Practical Access to Service Design
Stickdorn, M. & Scneider, J.: This is Service Design Thinking.
Polaine, A., Lovlie, L. & Reason, B.: Service Design. From Insight to Implementation. (pdf in Materials folder)

Bibliography Event management:

Beech, J., Kaiser, S. & Kaspar, R. The business of Events Management..

For further basic readings about event management & service design:

Allen, Judy.
The business of event planning : behind-the-scenes secrets of successful special events
Etobicoke : Wiley, 2002.

Conway, Des.
The event manager's bible : the complete guide to planning and organising a voluntary or public event
3rd rev. & updated ed.

Preston, Chris A.
Event marketing : how to successfully promote events, festivals, conventions, and expositions
2nd ed.

Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell.
Festival and special event management
5th ed.

Goldblatt, Joe Jeff.
Special events : a new generation and the next frontier
6th ed.

A Bit more Advanced Event readings:

Goldblatt, Samuel.
The complete guide to greener meetings and events
Hoboken, N.J : John Wiley & Sons, 2012.

Event management : a developmental and managerial approach / Dimitri Tassiopoulos (editor).
3rd rev. ed. kuv.
Kenwyn : Juta & Company Ltd, 2010

Tarlow, Peter E.
Event risk management and safety
New York : John Wiley & Sons, 2002.

Jones, Meegan.
Sustainable event management : practical guide
Earthscan, 2010

Alternative completion methods of implementation

According to Hot-process. Check detailed information from LINK.

Important dates

check timing of study unit

Content and scheduling

1st day orientering how to combine service design and event model canvas, learning tools for developing process
2 nd day case study + home asiignement
3rd day starting step by stept guided event canvas working
4rd day canvas continues, final presentations.

Further information for students

it is really important to commit for all sessions

Grading scale

H-5

Evaluation methods and criteria

will be given on first lecture