Pricing in Service Business (5 cr)
Code: A9388-HYA21821
General information
Enrollment
01.04.2019 - 07.04.2019
Timing
02.05.2019 - 30.08.2019
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Degree programmes
- Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara
Teachers
- Seppo Luode
- Otto Mäkelä
Groups
-
HYA218SJDegree Programme in Service Innovation and Design, yamk, S18, Leppävaara
Learning outcomes
The student is able to
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice
Teaching methods
This is online study unit. There are not contact days at the Laurea campus.
Further information for students
This study unit is for Master level students (YAMK) only. Bachelor level students can not enroll to this course.