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Developing Conference and Congress Services into an Experience (10 cr)

Code: A9348-3006

General information


Enrollment

29.11.2021 - 31.01.2022

Timing

09.02.2022 - 04.05.2022

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat

Teachers

  • Marjaana Salomaa
  • Kaija Meriläinen

Teacher in charge

Kaija Meriläinen

Groups

  • TOP221SY
    Täydentävä osaaminen (amk-tutkinto), S21, Palvelualat

Learning outcomes

The student is able to
- analyze the experience of a service from the viewpoint of a customer
- plan and implement international customer-oriented conference and congress services
- apply service design methods in the development towards peak experience
- implement a service as a conceptualization process
- analyze the value of an experience for the customer and the service provider

Teaching methods

Lectures,
teamwork
case-study
Detailed information on Canvas study platform

Learning materials and recommended literature

Bibliography:
Rogers, T. 2013. Conferences and conventions : a global industry. Abingdon, Oxon : Routledge
Lawson, F. 2000. Congress, convention and exhibition facilities : planning, design and management. Oxford : Architectural Press
Appleby, P. 2005. Organising a conference : how to plan and run a successful and effective event. Oxford: How to books
Van der Wagen, L. & White, L. 2010 Event management : for tourism, cultural, business, and sporting events. Australia : Pearson Education
Ja luentomateriaalit

Grading scale

H-5