Developing Conference and Congress Services into an Experience (10 cr)
Code: A9348-3003
General information
Enrollment
18.05.2020 - 06.09.2020
Timing
21.09.2020 - 18.12.2020
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
5 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
- Marjaana Salomaa
- Heidi Vähänikkilä
- Kaija Meriläinen
Teacher in charge
Kaija Meriläinen
Groups
-
TOP220SY
Learning outcomes
The student is able to
- analyze the experience of a service from the viewpoint of a customer
- plan and implement international customer-oriented conference and congress services
- apply service design methods in the development towards peak experience
- implement a service as a conceptualization process
- analyze the value of an experience for the customer and the service provider
Teaching methods
Lectures,
teamwork
case-study
Detailed information on Canvas study platform
Location and time
Study unit is established on separate schedule. Event day compulsory participation.
Learning materials and recommended literature
Bibliography:
Rogers, T. 2013. Conferences and conventions : a global industry. Abingdon, Oxon : Routledge
Lawson, F. 2000. Congress, convention and exhibition facilities : planning, design and management. Oxford : Architectural Press
Appleby, P. 2005. Organising a conference : how to plan and run a successful and effective event. Oxford: How to books
Van der Wagen, L. & White, L. 2010 Event management : for tourism, cultural, business, and sporting events. Australia : Pearson Education
Ja luentomateriaalit
Grading scale
H-5