Study Guide

Learning outcomes

The student is able to:
- define tourism as a part of the global economy
- analyse the tourism sector

Content

- Travel and tourism sector in Finland
- Tourism organizations (Visit Finland, UNWTO etc.)
- Characteristics of tourism in different regions in Finland, services, actors, attractions etc.
- Subsectors in tourism (business travel, leisure tourism, incentive tourism, special interest tourism etc.)
- Profitable tourism product

Teaching methods

Optima
Netscouting
Benchmarking
Document analysis
Customer profiles

Location and time

Virtual course

Learning materials and recommended literature

Literature for example:
Tourism : principles, practices, philosophies/ Robert W. McIntosh, Charles R. Goeldner, J.R. Brent Ritchie
Tourism : Principles and Practice / Chris Cooper...[et al.]
Literature will be based on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management
Databases for articles:
- ebrary
- ProQuest Central
- ScienceDirect (Elsevier)
- EBSCOhost
- Emerald Journals (very good selection of journals)

Alternative completion methods of implementation

N/A

Important dates

Course begins
Assignments must be returned by

Students workload

135 hours of independed student work

Content and scheduling

As intensive week(s)

Further information for students

No previous tourism studies required.
Suitable for international students

Grading scale

H-5

Evaluation methods and criteria

Implementation parts:
• Online exam 10%
• Assignments 90%
Evaluation:
• Online exam
• Assignments