Discovering Tourism (5 cr)
Code: A9337-3002
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
23.10.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
- English
Degree programmes
- Complementary Competence, bachelor’s studies in English (CCM2), Services
Teachers
- Annukka Korvenranta
- Marjaana Salomaa
- Petri Miinalainen
Teacher in charge
Annukka Korvenranta
Groups
-
CCM219SYComplementary competence (bachelor’s studies), S19, Services
Learning outcomes
The student is able to:
- define tourism as a part of the global economy
- analyse the tourism sector
Content
- Travel and tourism sector in Finland
- Tourism organizations (Visit Finland, UNWTO etc.)
- Characteristics of tourism in different regions in Finland, services, actors, attractions etc.
- Subsectors in tourism (business travel, leisure tourism, incentive tourism, special interest tourism etc.)
- Profitable tourism product
Teaching methods
Optima, lectures, team guidance
Netscouting
Benchmarking
Document analysis
Customer profiles
Learning materials and recommended literature
Literature for example:
Tourism : principles, practices, philosophies/ Robert W. McIntosh, Charles R. Goeldner, J.R. Brent Ritchie
Tourism : Principles and Practice / Chris Cooper...[et al.]
Literature will be based on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management
Databases for articles:
- ebrary
- ProQuest Central
- ScienceDirect (Elsevier)
- EBSCOhost
- Emerald Journals (very good selection of journals)
Co-operation with working life and/or RDI
Commissioner Visit Espoo / Espoo Marketing Oy
Forms of internationality
Suitable for hospitality exchange students.
Students workload
• 56 hours of lectures
• 79 hours of independed student / group work
Content and scheduling
As intensive week(s)
Further information for students
No previous tourism studies required.
First meeting is mandatory for attending the course. If you must be absent from the first meeting, report it in advance by email to teacher. Otherwise we take it that you are not attending this course at all. Please prepare to attend to all lectures in schedule since this is an intensive course.
Grading scale
H-5
Evaluation methods and criteria
Implementation parts:
• Active attendance: Lectures, visitors, visit 10%
• Online exam 20%
• Development project (group work) 70%
Evaluation:
• Active attendance: Lectures, visitors, visit
• Online exam
• Development project (group work)
• Self- and group evaluation