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Service Design Process and Methods (5 cr)

Code: A9303-3005

General information


Enrollment

27.11.2023 - 03.12.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Virtual proportion

1 op

RDI proportion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Korkeakouluyksikkö D, Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

  • English

Seats

20 - 35

Degree programmes

  • Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara

Teachers

  • Virpi Kaartti

Groups

  • HYA223SJ
    Degree Programme in Service Innovation and Design, yamk, S23, Leppävaara

Learning outcomes

The student is able to
- explain the principles of service design
- use service design processes and methods

Teaching methods

A Canvas learning environment is used to support the implementation. The study unit includes scheduled teaching at Laurea Leppävaara campus and guidance online. The study unit consists of an orientation task (individual task), a 3-day interactive workshop and a course assignment. The course assignment can be either a practical service design project (this can be done in pairs or in a small group) or a literature-based report with a plan to apply SD approach in your thesis.
You will receive feedback for assignments from the teacher, and possibly from working life. Peer feedback may also be utilised.

Learning materials and recommended literature

Books, dissertations and articles on service design, for example:
Buxton, B. 2007. Sketching User Experiences: Getting the Design Right and the Right Design.
Goodwin, K. 2009. Designing for the Digital Age : how to create human-centered products and service. Indianapolis: Wiley.
Gray, D. et al. 2010. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers.
Greenberg, S. et al. 2012. Sketching User Experiences: The Workbook. Burlington Morgan Kaufmann.
Kaner, S., Lind, L., Toldi, C., Fisk, S. & Berger, D.2014. Facilitator's guide to participatory decision-making. San Francisco, CA: Jossey-Bass, cop. 2014.
Meroni, A. & Sangiorgi, D. (ed.) 2011. Design for Services. Burlington, VT: Gower.
Miettinen, S. & Valtonen, A. (ed.) 2012. Service Design with Theory. Lapland University Press.
Moritz, S. 2005. Service Design, Practical Access to Evolving Field, Köln International School of Design.
Polaine, A., Loevlie, L. and Reason, B. 2013. Service Design – From insight to implementation, Rosenfeld Media, Brooklyn NY.
Reason, B.; Løvlie, L.; Flu, M.B. 2016. Service design for business: a practical guide to optimizing the customer experience.
Schneider, J. & Stickdorn, M. (ed.) This is Service Design Thinking: basics - tools – cases (2010). Amsterdam: BIS Publishers.
Stickdorn, M.; Lawrence, A.; Hormess, M.E.; Schneider, J. 2018. This is service design doing: applying service design thinking in the real world: a practitioner's handbook. First Edition. O'Reilly Media, Inc.
The complete literature list will be provided in canvas. See also https://libguides.laurea.fi/SID

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

The course assignment can be done for an organisation that is chosen by the student.

Important dates

Participation to the 3-day interactive workshop at Laurea Leppävaara campus in mandatory.

Forms of internationality

International student group and instructor.

Students workload

5 ects credits = 135 hours (1 credit = 27 hours of work)
Orientation task
Contact sessions
Reading the literature for the coursework
Doing the coursework and writing a report/making a video

Content and scheduling

Service design process and methods study unit combines nicely the theories and practice of service design. The content is modified based on the students’ prior knowledge and skills and their feedback. During the workshop days many topics are covered, such as service design principles, service design process models, methods and tools, facilitation and how to scale service design. Students can extend their service design competences according to their learning objectives by selecting a more practical or theoretical assignment.

Further information for students

This course is only for the students who make their master's degree in Service innovation and design programme. We are not able to take any other students to the course.

The study unit corresponds to the requirements of Master's level education.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

Evaluation of the study unit is based on the active attendance and course assignments.
The evaluation criteria of a study unit on master degree level will be followed.

Evaluation criteria, approved/failed

Grade 1-5

Evaluation criteria, satisfactory (1-2)

Grade 1 - Student is able
- gather, process, produce and evaluate information widely. (Knowledge base)
- use concepts of the area of expertise systematically. (Knowledge base)
- solve problems in research, development and/or innovation activities. (Problem solving)
- recognise and analyse focuses of development making use of the knowledge base. (Development)
- communicate clearly both orally and in writing. (Communication)

Evaluation criteria, good (3-4)

Grade 3 - Student is able
- gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. (Knowledge base)
- use concepts of the area of expertise fairly. (Knowledge base)
- solve problems in research, development and/or innovation activities by applying and combining information from different fields. (Problem solving)
- create target-oriented, justified development plans considering the community. (Development)
- communicate in a competent, clear and consistent manner both orally and in writing. (Communication)

Evaluation criteria, excellent (5)

Grade 5 - Student is able
- create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion. (Knowledge base)
- solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields. (Problem solving)
- develop the activities of the competence area in a target-oriented and communal fashion. (Development)
- communicate convincingly both orally and in writing to audiences within and exterior to the field. (Communication)