Study Guide

Learning outcomes

Student is able to
- plan and implement a customer-oriented event as a service concept
- manage the implementation process of an event in a goal-oriented and responsible manner
- evaluate an event from different perspectives (goals, financing, functionality, customer satisfaction

Learning materials and recommended literature

Allen, Judy.
The business of event planning : behind-the-scenes secrets of successful special events
Etobicoke : Wiley, 2002.

Conway, Des.
The event manager's bible : the complete guide to planning and organising a voluntary or public event
3rd rev. & updated ed.

Preston, Chris A.
Event marketing : how to successfully promote events, festivals, conventions, and expositions
2nd ed.

Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell.
Festival and special event management
5th ed.

Goldblatt, Joe Jeff.
Special events : a new generation and the next frontier
6th ed.

A Bit more Advanced Event readings:

Goldblatt, Samuel.
The complete guide to greener meetings and events
Hoboken, N.J : John Wiley & Sons, 2012.

Event management : a developmental and managerial approach / Dimitri Tassiopoulos (editor).
3rd rev. ed. kuv.
Kenwyn : Juta & Company Ltd, 2010

Tarlow, Peter E.
Event risk management and safety
New York : John Wiley & Sons, 2002.

Jones, Meegan.
Sustainable event management : practical guide
Earthscan, 2010

Grading scale

H-5