Study Guide

Learning outcomes

The student is able to:
- understand the basics of visual communication
- develop communicational solutions for an organization while taking into account customer and end-user needs
- implement organizational communication by using different techniques and different forums
- use different visual communication applications (e.g. image editing, desktop publishing, vector graphics, presentation graphics)

Teaching methods

Optima realization/student group, Project/venture/R&D, Web/virtual

Location and time

On working days during daytime at the campus (Leppävaara)

Learning materials and recommended literature

In Optima

Alternative completion methods of implementation

No optional ways of accomplish

Co-operation with working life and/or RDI

LbD based on local project or development task

Students workload

Classroom teaching 80 hours
Student guidance 4 hours
Project or development work (LbD) 90 hours
Workshops 12 hours
Independent study 80 hours
tot. 266 hours

Content and scheduling

Operational planning and implementation of communications
- the delivery plan for a print publication
Visual Design:
- text and image
- composition and layout
- readability
- colors
- visualization
- different media
Image editing (Adobe Photoshop & Illustrator)
Design and delivery of print publication (Adobe InDesign & Illustrator)

Further information for students

The student is able to:
- understand the basics of visual communication
- develop communicational solutions for an organization while taking into account customer and end-user needs
- implement organizational communication by using different techniques and different forums
- use different visual communication applications (e.g. image editing, desktop publishing, vector graphics, presentation graphics)

Grading scale

H-5

Evaluation methods and criteria

The course is evaluated numerically: 5 = excellent, 4 = good, 3 = good, 2 = satisfactory, 1 = inadequate.
1. Activity (attendances, project presentations, peer reviews, etc.) 20%
2. Exercises 20%
3. Project 1 (Logo & Business Card) 20%
4. Projects 2 (Brochure) 20%
5. Projects 3 (Poster) 20%
The evaluation emphasizes the entire working process, which includes, i.a.:
- Intermediate demos
- work on the basis of feedback received
- investing in self-learning
- active participation in teaching and teamwork

Evaluation criteria, fail (0)

See Evaluation methods and criteria for evaluation

Evaluation criteria, satisfactory (1-2)

See Evaluation methods and criteria for evaluation

Evaluation criteria, good (3-4)

See Evaluation methods and criteria for evaluation

Evaluation criteria, excellent (5)

See Evaluation methods and criteria for evaluation