Tourism Marketing (5 cr)
Code: A9182-3001
General information
Enrollment
04.02.2019 - 10.02.2019
Timing
01.03.2019 - 31.05.2019
Number of ECTS credits allocated
5 op
Virtual proportion
2 op
RDI proportion
5 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
- English
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
- Marjaana Salomaa
- Petri Miinalainen
Teacher in charge
Marjaana Salomaa
Groups
-
CCM218SY
Learning outcomes
After completing the study unit the student is able to:
- analyze marketing environment in tourism sector
- plan and design experiential marketing strategies
- apply co-marketing in digital environment with partners
Content
- marketing and sales strategies
- markets
- marketing mix (services, pricing, distribution channels, communication)
- marketing communication (personal selling, advertising, sales promotion, public relations),
- networks
- marketing plan
Teaching methods
Optima, lectures, team meetings
Location and time
4.4.- 23.5.2019 Leppävaara campus
Learning materials and recommended literature
Literature example:
Chaffey, D. & Smith PR. 2017. Digital Marketing Excellence. Planning, Optimizing and Integrating Online Marketing. Routledge. New York.
Ryan, D. 2017. Understanding Digital Marketing. Marketing strategies for engaging the digital generation. KoganPage. New York.
Internet:
Arthur, L. 2013. Big data marketing: engage your customers more effectively and drive value.
http://site.ebrary.com.nelli.laurea.fi/lib/laurea/reader.action?docID=10774378
Machin, E. 2016. What is earned, owned & paid media? The difference explained.'
https://www.titan-seo.com/newsarticles/trifecta.html
Co-operation with working life and/or RDI
City of Vantaa
City of Kerava
Important dates
4.4.- 23.5.2019
Students workload
56 h lectures
79 h independent work
Content and scheduling
Intensive course. Please prepare to attend to all lectures in schedule. The exact schedule will be confirmed when the course begins.
Further information for students
Discover tourism or similar tourism studies recommended.
First meeting is mandatory for attending the course. If you must be absent from the first meeting, report it in advance by email to teacher. Otherwise we take it that you are not attending this course at all.
Intensive course requires active attencande to all lectures.
Grading scale
H-5
Evaluation methods and criteria
Implementation:
Active attendance 30%
Development project (group work) 70%
Evaluation:
Active attendance
Development project (group work)
Slef- and group evaluation