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Service Business and Marketing (10 cr)

Code: A9128-3016

General information


Enrollment

28.11.2022 - 04.12.2022

Timing

10.01.2023 - 31.05.2023

Number of ECTS credits allocated

10 op

RDI proportion

5 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Palveluelämysten tuottaminen ja kehittäminen (MSA2), Laurea Leppävaara (Finnish)

Teachers

  • Sari Jääskeläinen
  • Sini Setälä

Teacher in charge

Sini Setälä

Groups

  • MSA222SN
    Palveluelämysten tuottaminen ja kehittäminen, päivätoteutus, S22, Leppävaara

Learning outcomes

The student is able to
- classify the business functions of a service company in the hospitality sector
- present the business models and business logic of a service company
- segment both business-to-business and consumer customers
- apply marketing mix in service business

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5