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Service Business and Marketing (10 cr)

Code: A9128-3003

General information


Enrollment

13.05.2019 - 26.05.2019

Timing

19.08.2019 - 18.12.2019

Number of ECTS credits allocated

10 op

Virtual proportion

1 op

RDI proportion

5 op

Mode of delivery

90 % Contact teaching, 10 % Distance learning

Unit

Laurea university of applied sciences

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Degree programmes

  • Palveluelämysten tuottaminen ja kehittäminen (MSA2), Laurea Leppävaara (Finnish)

Teachers

  • Jami Riihihuhta
  • Sini Setälä

Teacher in charge

Sini Setälä

Groups

  • MSA219KN

Learning outcomes

The student is able to
- classify the business functions of a service company in the hospitality sector
- present the business models and business logic of a service company
- segment both business-to-business and consumer customers
- apply marketing mix in service business

Evaluation methods and criteria

BACHELOR'S DEGREE INITIAL STAGE STUDENTS
EXCELLENT
grade 5
Students are able to:
• Apply professional concepts expertly.
• Comply with occupational safety instructions responsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
GOOD
grade 3
Students are able to:
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..
SATISFACTORY,
grade 1
Students are able to:
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.