Service Business and Marketing (10 cr)
Code: A9128-3001
General information
Enrollment
26.11.2018 - 02.12.2018
Timing
11.01.2019 - 10.05.2019
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Degree programmes
- Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)
Teachers
- Petri Miinalainen
- Minna Fred
Teacher in charge
Minna Fred
Groups
-
MLA219KA
Learning outcomes
The student is able to
- classify the business functions of a service company in the hospitality sector
- present the business models and business logic of a service company
- segment both business-to-business and consumer customers
- apply marketing mix in service business
Grading scale
H-5