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Business Online Visibility (5 cr)

Code: 01473-3002

General information


Enrollment

25.11.2019 - 01.12.2019

Timing

02.03.2020 - 31.05.2020

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

Mode of delivery

Distance learning

Campus

Laurea common

Teaching languages

  • English

Seats

0 - 40

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat

Teachers

  • Petri Miinalainen

Teacher in charge

Petri Miinalainen

Groups

  • CCM219SY
    Complementary competence (bachelor’s studies), S19, Services

Learning outcomes

Managing online visibility and presence with interesting and engaging contents is one of the major issues in digital marketing. During this course we study different aspects of this and students learn to produce, publish and manage online content from the business perspective and understand the importance of stories, product information, multimedia content, and other online content in creating an online presence for a tourism business.

After successful completion of the course the student
- knows different methods to do pre-research of social media visibility, target groups etc.
- can use keywords in effective marketing and social media contents
- is able create a paid campaign in internet and social media
- analyzes the success of social media efforts and gives grounded solutions based on them
- manages social media channels and contents in co-operation with customers

Teaching methods

Previous tourism studies required.
This online course is a 5 credit part of eTourism Curriculum which covers in total 30 credits of courses provided by different universities of applied sciences in Finland. The main focus in tourism businesses.

Learning materials and recommended literature

Latest online Visibility tools (SEO, SEM, SM) are used in order to create online visibility plan

Alternative completion methods of implementation

Not available

Co-operation with working life and/or RDI

During this course you will learn to create online visibility plan for a real tourism company that you find yourself.

Important dates

First assingment is pre-assignment. Returning it on time is compulsory in order to continue the course.

Submission of tasks and personal feedback times by teacher is describled on course platform in detail. You will receive development feedback from teacher teacher after submitting each task (1-4). The final online visibility plan (task 5) will be evaluted numeric scale 1-5.

Students workload

Task 1: 15% Pre-assignment. Returning it on time is compulsory in order to continue the course.
Task 2: 15%
Task 3: 20%
Task 4: 15%
Task 5: 35%

Further information for students

Managing online visibility is one of the major issues in online world.
During this course you will learn to create online visibility plan for a real tourism company that you find yourself.

Grading scale

H-5

Evaluation methods and criteria

Assignments 100%.
Student will receive development feedback from teacher after submitting each task (1-4), which will be graded passed/failed. The final online visibility (task 5) plan will be graded numeric scale 1-5. Excellent (5) – Satisfactory (1), Fail

Evaluation criteria, fail (0)

Student has failed to perform one or more assignments according to instructions.

Evaluation criteria, satisfactory (1-2)

Student has a satisfactory command of theoretical knowledge and is able to apply it only partly or not at all in practical learning exercises. Student participates lectures seldom and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to instructions.

Evaluation criteria, good (3-4)

Student has a good command of theoretical knowledge and is able to apply it mostly in practical learning exercises. Student participates lectures quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to instructions.

Evaluation criteria, excellent (5)

Student has an excellent command of theoretical knowledge and is able to apply it fully in practical learning exercises. Student participates lectures actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to instructions.